Dave & Buster's Dropped a 40 Ft. Branded Banana on the Street to Show How Big Their TV Screens Are

Have you ever seen someone on social media ask for a “banana for scale?”

It sounds risqué, but it’s actually just a common way to determine how large something is in a photo. Everyone knows pretty much how big bananas tend to be, making them a pretty effective yardstick, so to speak.

“Banana for scale” has become a meme, too, since it is pretty goofy after all.

Dave & Buster's, trying to make sure that we all understand just how huge their "Wow Wall" 40-foot TV screens are, took “banana for scale” to new levels by placing an equally large inflatable banana on Hollywood Boulevard.

Credit: Konnect Agency by Press Release

The banana took the stage on the well-traveled street last week, but there’s also a virtual component for those outside of Los Angeles.

The display was a collaboration between Dave & Buster's and Mother In New York’s DING DING DING creative platform. Mother In New York created a special D&B Instagram filter, where users can drop the giant banana into whatever’s in their camera’s field of vision.

Credit: Konnect Agency by Press Release

It sort of skews the whole measurement system we’ve all grown accustomed to, since we can now use a 40-foot banana for scale. But, it’s good brand visibility for Dave & Buster's.

Intimidating muscular cows look puny compared to the #bigbananaforscale. We made this banana to show you how big our TVs are. 40 feet, to be exact. pic.twitter.com/2yBgvDN05e

— Dave & Buster's (@DaveandBusters) September 25, 2021

It sure makes our own TVs look small, which is the point, isn’t it?