Creating the Right Look
4. What's New and Trendy
Technology is driving decoration, with digital and laser options allowing for more creative imprint methods. Late last year Vantage added laser tech appliqués, which use a 2mm piece of synthetic foam to create a dimensional look. Cocco noted it works best on full or center chest designs on various fleece items. "We offered it last year as a patch, so it was more of a simple shape in which we actually would laser etch the logo on the patch, so it would leave a tonal mark," she said. "This year we've taken that material and used it as appliqué—whether it be for lettering designs or even some logo designs, so it's just stitching it and cutting it on the garment, and using that material as the appliqué."
- Companies:
- Vantage Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.