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The fashion brand employs a data science team that predicts what consumers want. The team looks at areas for growth by analyzing gaps in the company's inventory.
“If we could be accurate enough to buy and hold inventory, could we be accurate in what isn’t available to buy, what doesn’t exist?” Eric Colson, chief algorithm officer for Stitch Fix, asked. “Now when something is ostensibly missing from the market, we fill it in with our own algorithmically generated designs.”
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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