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Cheerleading and dance teams are quickly becoming a popular and viable sector for promotional products. “The cheer market encompasses such a wide range of ages and events from weekend recreation sports to high-level organized sports,” noted Chad Trollinger, director of marketing for Augusta, Georgia-based Augusta Sportswear. And though cheerleading tradtionally prompts thoughts of girls in skirts jumping around to support the “real athletes,” the activity has undergone vast changes over the years. Today’s cheerleaders and dance-team members attend training camps, compete on the national level and practice year-round, in addition to their two-season spirit duties. This leaves the playing field wide open for distributors looking to outfit squad members in a variety of promotional wearables.
- Companies:
- Augusta Sportswear
- Boxercraft