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His lawyers filed papers with the Mexican Institute of Industrial Property (IMPI) to register the name El Chapo Guzman for the film, but the IMPI rejected the request. Guzman's daughter filed with the IMPI in 2010 and 2011 to trademark the names Joaquin El Chapo Guzman and El Chapo Guzman.
Family members and lawyers filed a series of 12 requests to register the names for merchandise, including hats, toys, sporting goods and saddlery. The IMPI rejected all of the trademark requests on the grounds that Guzman was a wanted criminal.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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