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Dearborn, Michigan-based Carhartt has selected Team Detroit for an integrated brand campaign, set to launch in September. Team Detroit will be responsible for creative, media and digital for the new campaign geared to relaunch the company nationally to consumers.
"Carhartt is poised for growth and is looking to expand its current product offering outside of active work wear," said Mark Valade, CEO of Carhartt. "We needed to find a partner for this campaign who not only had the creative chops necessary to break through, we also needed them to have a sound strategic point of view to properly measure the success of our campaign," said Valade.
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