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"Large or small, our clients are seeing the benefits of working with Team Detroit," said Brad Audet, executive vice president and managing director of Team Detroit. "We're delighted to work on a project for a brand as iconic as Carhartt," said Audet.
The new campaign will continue to focus on Carhartt's core 18-to-54-year-old blue collar audience, and will work to capture more of their "share of closet." While the work will continue to reinforce that Carhartt is a dependable, rugged and gutsy brand, it will also push the creative boundaries in ways that Carhartt never has before.
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