What makes the Cubavera brand so great as far as business-casual apparel is concerned? Weiss said it has to do with the garments’ freshness. He recalled a recent time when his company handed out the Bedford Cord Camp Shirt at a golf tournament. “[We] received an unbelievable amount of positive comments that we weren’t expecting,” he said. “The players were so appreciative of receiving something different than the usual polo shirt.” Consequently, he pointed to resorts, hotels, trade shows, casinos, bars and restaurants as ideal markets for camp shirts. To further emphasize end-users’ disinterest with traditional business-casual offerings, Weiss said his own closet is littered with “a number of polo shirts from all the tournaments I’ve played in that are just sitting [there].”
The Lighter Side of Business
What makes the Cubavera brand so great as far as business-casual apparel is concerned? Weiss said it has to do with the garments’ freshness. He recalled a recent time when his company handed out the Bedford Cord Camp Shirt at a golf tournament. “[We] received an unbelievable amount of positive comments that we weren’t expecting,” he said. “The players were so appreciative of receiving something different than the usual polo shirt.” Consequently, he pointed to resorts, hotels, trade shows, casinos, bars and restaurants as ideal markets for camp shirts. To further emphasize end-users’ disinterest with traditional business-casual offerings, Weiss said his own closet is littered with “a number of polo shirts from all the tournaments I’ve played in that are just sitting [there].”