Broder Finds Winning Formula With Champion Brand
“As one of the leading players in the imprintable industry, we believe Broder. has the reach, distribution capability and sophisticated marketing tools to help us continue growing our brand,” commented John Marsh, Hanesbrands senior vice president and general manager.
Broder began supporting the brand via a dedicated end-user Web site, www.championforprint.com on April 1 of this year. The site has been designed as a marketing tool for customers of Broder. to use in selling Champion items to their customers. “We believe that the brand’s performance, style and sense of fun truly appeals to a wide variety of end-users, and we want to give our customers easy-to-use marketing tools that they can customize to make that final sale,” concluded Engel.
- Companies:
- Broder Bros.