Broder Finds Winning Formula With Champion Brand
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Engel envisions substantial growth to come from Champion’s Double Dry line, comprised of T-shirts, compression T-shirts, women’s fleece and sports bras. The products feature a special performance fabric that wicks moisture away and evaporates it quickly. “Double Dry has proven extremely popular and fills the growing demand for moisture-management technology in activewear,” stated Engel.
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- Broder Bros.
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