Broder Finds Winning Formula With Champion Brand
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Engel further believes that consumers are wearing activewear on more occasions and this macro trend is driving strong growth in the category—especially among younger consumers who spend the highest amounts on activewear. “While the brand retains its classic, athletic authenticity, it’s also emphasizing its stylish side that appeals to a fashion-forward, urban lifestyle that expands beyond its traditional use. Younger consumers have embraced the fact that there’s more than one way and more than one occasion to wear Champion,” said Engel.
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