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"Customer reaction to the Selling What Sells series has been tremendously positive and much of the feedback we received was to modify Selling What Sells into an end-user tool," explained Steve Valeri, vice president of marketing for Broder Bros. Co. "The Buyer's Guide simplifies the sometimes overwhelming process of understanding the different types of apparel and deciding which styles to purchase. We believe our customers will realize a big benefit in distributing the Buyer's Guide to their clients. It will streamline the sales process by answering many of the time consuming questions end-users have when they don't quite know what they are looking for."
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- Companies:
- Broder Bros.
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