Broder Bros. Co. Launches Apparel Selling Guide
Broder Bros. Co., Trevose, Pa., has launched their "Selling What Sells" educational series. The first component of this guide to selling top apparel styles in the promotional products market is a printed catalog. The "Selling What Sells" catalog features a "good, better, best" product line-up in six categories: sport shirts, wovens, outerwear, fleece, specialty apparel and T-shirts. The catalog is designed to equip salespeople with all the knowledge they need to close business quickly and efficiently.
"Customers are always asking for help with delivering more impactful presentations. We chose a good, better, best theme so that salespeople can offer customers choices without overwhelming them," explained Steve Valeri, vice president of marketing for Broder Bros. Co. "By showing the top styles in the industry at a variety of price points, the salesperson will close more business."
The catalog highlights the top three selling features of the styles within each product category, as well as other selling points and a list of available companion styles. In addition, suggested target markets, valuable apparel information and sales tips aimed at improving sales pitches are included.