Broder Bros. Co. also reported an increase in market share during the fourth quarter 2010. The U.S. imprintable activewear market grew 7 percent in units sold during the fourth quarater 2010. For the same period, Broder Bros. Co. reported a 14 percent growth in the sale of imprintable activewear.
Overall, the company reported stronger numbers for 2010 over the previous year, with net sales of $791.3 million, compared to $705.2 million for 2009. Gross profit margins for the year were up 2 percent, to 18.6 percent. Broder Bros. Co. attributed the profitable year to an increase in units sold, sale of products purchased when cotton and other costs were lower, improved pricing and reduced expenses from restructuring.
- Companies:
- Broder Bros.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.