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First quarter 2010 gross profit was $26.9 million compared to $25.0 million for the first quarter 2009. The increase in gross profit was due to higher unit volumes and improved gross margins. First quarter 2010 gross margin was 17.5 percent compared to 16.5 percent in the first quarter 2009. Consistent with management's expectations, the company began to regain lost market share during the first quarter 2010. The company's unit shipments were 4 percent better than the prior year compared to a 3 percent increase in overall industry unit shipments as reported by STARS.
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