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“For more than 130 years, Michelin has stood for quality, safety and respect for the environment in the tires we produce,” said Jeff Jacobs, director of identity merchandise for Michelin North America. “All of our products are subjected to the most rigorous quality standards, so it makes sense to support uniform quality criteria in the promotional merchandise we offer to our dealer networks, employees and consumers. We believe QCA will help ensure that quality.”
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