BPA-free Labeling Causes Consumers to Overlook Possible Danger of Chemical's Substitute
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Researchers presented study participants with a choice between two cans of tomatoes—one containing BPA and the other containing a substitute of PET, which has an unknown risk, according to the article. While there wasn't a preference for which was safer in general, the wording "BPA-free" did cause more participants to feel more accepting of that corresponding product.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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