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Other Los Angeles-based African clothing stores have also noticed a spike in sales. Crown Ruby Collections witnessed a 25 percent sales jump from January to now.
Fashion analysts predict these consumer demands will trickle down to the fast fashion industry, and that the fabrics and jewelry designs have already begun showing up at H&M and Zara.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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