Beyoncé's 2018 Holiday Collection Proves She's Still Queen of Branded Merch
If there’s one thing we can count on, it’s a Beyoncé branded merch collection for the holidays. It’s obvious that Beyoncé is the queen—hence her nickname—but her themed collections are always next level. Between her Valentine’s Day Bey Mine cherry T-shirt and last year’s holiday collection featuring items like an adult onesie and an ornament, we weren’t really surprised when we heard she has another collection for 2018
This year, the Holidayoncé collection includes items like hoodies and crewneck sweatshirts, joggers, cropped and full-length tees, a knit scarf, a tote, mugs and—quite possibly our favorite items—the new ornaments and wrapping paper with symbols from Beyoncé's crest. Fans who do holiday shopping at the last possible minute might want to re-think that and start earlier, so their items arrive on time for any celebration or event this season.
Here are five of our favorites from the collection showcasing some promotional products trends:
1. Homecoming Mug Set
If you’re an avid coffee or tea drinker, we’re not sure what would be better than drinking from a cup made by the Queen herself. The three ceramic-mug set features symbols from the “Beyoncé Coat-of-Arms” and is a great example of how to jazz up any plain colored mug.
2. Holidayoncé Embroidered Pullover Hoodie
In case you missed it, neon highlighter colors are trending this season. Bey is not only the queen of promotional merchandise, but she also stays up to date with the latest trendy colors. If you’re not into the whole generic holiday sweater or sweatshirt, this is your type of hoodie. With “Holidayoncé” embroidered on the front, you simply can’t go wrong.
3. Homecoming Wrapping Paper (Pink)
Who wouldn’t want to be surprised with this wrapping paper around a gift? We’ll give it up to Bey, we rarely see personalized wrapping paper quite this extreme. It’s kind of like a custom gift directly from Beyoncé.
4. Holidayoncé Knit Scarf
Logomania is holding strong and we’re all about it. “Holidayoncé” might not be Beyoncé’s signature logo, but it still makes a statement for this holiday collection.
5. Hey Santa Crewneck Sweatshirt
We definitely saved the best for last. If you glanced at this red pullover without thinking too much about it, look again. In pink it reads, “Hey santa: http://shop.beyonce.com XO.” This is a clever way to get people to check out your online store without it overpowering the sweatshirt.
As the years go on, there’s one thing that always seems to stay the same: We’re constantly taking hints from Queen Bey about what’s trending and how to create merchandise that end-users love.