The Perfect Golf SWING
BETTER PROMOTIONS MEAN GETTING MORE FOR THE ADVERTISING DOLLAR
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In the end, the goal is to give an item with staying power. Gibas said a simple ball marker that attaches to the end of the putter demonstrates the point. “I finally had to take mine off, because after five years. I was tired of looking at IBM.” Five years! It would seem the technology conglomerate got its money’s worth on that promotion. With a little imagination and the right advice, there is no reason Charity Tournament XYZ can’t have the same outcome, while perhaps ridding the world of some of the 84 percent who just can’t seem to get below the century mark.
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Charles Plyter
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