PERHAPS ONLY NASCAR surpasses golf, the grand old game, as king of sponsorships. Cars seem to be held together more by decals than rivets. Blessedly, though, golf approaches sponsorships with a softer touch than racing. Dale Earnhardt (Junior, to most) may turn laps at Bristol Speedway in his Hendrick Motorsports National Guard/Amp Energy Chevy, but Tiger Woods doesn’t tee off from the 18th at Augusta with his Buick-sponsored Nike Driver brought to you by Gillette. When on a golf course or watching a tournament, one would be hard-pressed to find anything not branded, but the brand somehow always yields to the game. For distributors,
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