The Perfect Golf SWING
BETTER PROMOTIONS MEAN GETTING MORE FOR THE ADVERTISING DOLLAR
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The difference between an overall successful promotion and a mediocre one can be believing in the practicality and common sense any quality business would have (but one that may get lost at the thought of a tournament where all guests walk out with a Big Bertha and big smile). To that point, Mitchell advised distributors to leverage golf ball purchases to receive discounts or tournament giveaways for free from the ball companies: “The more balls you order the larger percentage off or more free gifts they are going to offer. Order 144 dozen and they’ll likely give you every incentive they have.” It’s sound logic for working with budget-conscious end-users.
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Charles Plyter
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