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Athleisure, athletic apparel, sportswear, gym clothes—whatever you want to call it—it's a huge power player in the apparel market. Celebrities everywhere are jumping on the bandwagon, and you pretty much can't cross the street without seeing someone in these comfort looks. The question is, does the ubiquity of athletic apparel translate to increased sales? Short answer: yes.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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