In 2016, the global apparel and footwear industry experienced sales growth of 3.8 percent and total sales of $1.67 trillion, according to Quartz. This past year experienced the weakest growth since the economic crisis in 2008, but what's interesting is what comprised the growth.
Quartz reported that sportswear "saved the industry from even poorer results," which is important for your apparel businesses. Yoga pants and activewear outpaced other apparel categories for the third year, and increased to 7 percent in 2016.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.