BDA Bolsters Leadership Bench with Appointment of Divisional Vice President of Global Marketing and Creative Services

Anouk Pape

Bensussen Deutsch & Associates, LLC (BDA), Woodinville, WA, announced the appointment of Anouk Pape as divisional vice president of marketing and creative services. Pape is an accomplished executive leader, with more than 25 years of experience driving business performance and delivering innovative marketing programs for global enterprise accounts.

Bringing a deep understanding of the exceptional customer experiences that boost sales outcomes, Pape joins BDA from Microsoft, where she spent more than 20 years delivering remarkable sales results and spearheading successful global launch campaigns for Office365, Dynamics and Azure. Pape also led co-partner marketing efforts with some of the largest global telecommunications companies on the planet such as Vodafone, Telefónica, and Orange. At BDA, Anouk will be instrumental in multiple aspects of the business including go-to market strategies, digital, lead generation, social media marketing, and sales enablement programs.

"Anouk embodies the client-obsessed spirit of BDA," said Jay Deutsch, CEO and co-founder of BDA. "With decades of global enterprise marketing experience, Anouk's expertise will be a tremendous addition to the BDA team as we continue to grow our international portfolio and deliver best-in-class campaigns for clients across all sectors. We know Anouk will creatively promote the BDA heritage and how we've grown to dominate the branded merchandise industry over the past forty years!"

"While at Microsoft I've become aware of BDA's creative approach and the power of branded merchandise to drive client engagement and add an element of fun to a portfolio of software and hardware products," said Pape. "Jay and the team have created an amazing global business and played a significant role growing some of the most respected brands on the planet. I join BDA with tremendous enthusiasm to be a part of the company's journey and I'm eager to work across the organization to inspire continued growth and evangelize our history of creating innovative campaigns that people love."

Source: BDA

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