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Color, too, is a feature Eren noted as important. While white is the tried-and-true, Eren suggested venturing into other pigments is not something to fear. He added, “I think the colors, like in any other item, are key to generating sales. If you just offer white robes, you can generate some sales, but not as much or as many as if you had offered a nice selection of colors. If you can match colors with an event or a customer’s corporate color, then naturally they prefer that.”
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