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Eren also pointed out that unlike robes, wraps are gender-specific items, which could be advantageous depending on who the client is trying to target. Lewis shared a few other selling points
for wraps. “In or out of a shower, they’re very usable. Instead of a bathrobe, which tends to be very hot … if you’re blow-drying your hair or if you’re shaving, there’s no fabric that gets in the way,” she said.
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