Bagging Up Big Sales
Popular features in bags and totes
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Fun Features
Aside from just toting groceries, promotional bags can include a lot of cool features. Using a bag's features and abilities can help with making a sale. Zimmer laid out what she feels are the most popular bag features.
"Things like tote bags with flat bottoms—which both maximizes capacity and improves the user experience—are important," she noted. "So are pockets that keep portable electronics, especially phones, safe, yet very easy to access." She also included weather repellency as something customers appreciate in a bag.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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