Bagging Up Big Sales
Popular features in bags and totes
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Anne Zimmer, president of Sailor Bags, Victor, N.Y., also said that first and foremost, bags need to look good. She likened it to a first date: if the initial attraction isn't there, then it probably won't be successful in the long run.
"At the end of the day, all of the function, features and quality of a bag are pointless if it doesn't appeal to the customer aesthetically," she said. "So the appearance of the bag is critical—without that initial impression, the customer doesn't look any further, whether it's picking the bag up off a retail display, reading more about it online, or—of course—considering it for a promotional program."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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