Ashworth Inc., based in Carlsbad, Calif., announced the acquisition of the Sun Ice and Sunice trademarks from Fletcher Leisure Group Inc. (FLG) of Ville St. Laurent, Quebec.
Ashworth expects to launch a new golf-related technical outerwear line during 2008 under this brand in the United States, the United Kingdom, Ireland and Europe. Ashworth established a wholly owned subsidiary, Sunice Holdings Inc., which will own the Sun Ice and Sunice trademarks and be entirely focused on the new technical outerwear line. The product line will be concurrently marketed by the company’s existing sales and marketing team dedicated to Ashworth-branded apparel. FLG will provide design services for Sunice Holdings Inc. and facilitate sourcing relationships for the new outerwear line.
- Companies:
- Ashworth