Save the Date
As time marches on, will calendars become a casualty?
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Teese describes it as being akin to purchasing advertising space right in an end-user’s office. “You couldn’t rent a person’s office wall … here we are giving away a calendar that can cost a buck, or as high as $8 or $9 and we’re gonna use that space.”
And though the “sign” exists on a plain, old wall, instead of appearing, say, as a lit-up signal in the sky—the point is the same: calendars will go on saving the day, one at a time.
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Christen Gruebel
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