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Reporting to Ellison, Arash Soleimani has recently joined the Alternative Apparel team as vice president of sourcing after 14 years of similar responsibilities with Guess Inc. According to Toporek, this addition will ensure a smooth exchange of ideas and information between the company's merchandising, product development and sourcing functions. This competency is of growing importance as Alternative Apparel rapidly approaches $100 million in annual sales and enters into the retail market with its first flagship store opening this April in Venice, California.
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