you think THAT’S funny?
HUMOR AND CHANGES IN SENSIBILITIES ARE REFLECTED IN ADVERTISEMENTS, BUT DO THEY STILL REACH THE RIGHT AUDIENCE?
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Joe Marconi
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Too much of marketing today is aimed at appealing to (or working around) special interest groups at the expense of the sales message. Quality, value and a good reputation are compromised as Generation X creative directors and copywriters go for the darker, edgier joke that plays well in the portfolio or on their reels. Hey, marketers! Make ’em smile and leave ’em laughing… but remember what we came to do is tell people in the target audience what we’ve got and why they should buy it. And while we’re on the subject, did you hear the one about the duck who goes into a bar…?
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Joe Marconi
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