you think THAT’S funny?
HUMOR AND CHANGES IN SENSIBILITIES ARE REFLECTED IN ADVERTISEMENTS, BUT DO THEY STILL REACH THE RIGHT AUDIENCE?
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Joe Marconi
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People are not so easily amused by marketers’ jocular antics these days—many answering back with angry blogs, anti-advertiser Web sites, press releases dripping with indignant outrage and a spokesperson for every occasion camped in at CNN. You don’t think that ad is funny? Tell the advertiser what you think and, while you’re at it, tell the world.
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Joe Marconi
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