you think THAT’S funny?
HUMOR AND CHANGES IN SENSIBILITIES ARE REFLECTED IN ADVERTISEMENTS, BUT DO THEY STILL REACH THE RIGHT AUDIENCE?
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Joe Marconi
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Not to everyone. Within hours after most of these spots ran, the protests were launched and TV news anchors bumped stories about war and corruption to discuss whether the good taste of Snickers had been presented in good taste. Union workers were angry at GM for firing the robot.
At least two fairly recent best-selling books have included references to the death of advertising in their titles. While many of us have regarded advertising as bad, misleading, insulting, intrusive, obnoxious and no longer worthy of wrapping a decent sandwich, actually pronouncing it dead seems a little harsh. Death is so final, and raises the question of what to do with my advertisng budget after deducting the cost of a nice funeral wreath.
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Joe Marconi
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