Adidas to Raise Prices, Shift Production from China
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Adidas plans to cut the amount of merchandise, such as shoes and apparel, that it sources from China, and shift production to Indonesia, Vietnam, Cambodia and Myanmar. McNamara told Fortune that Adidas regards Myanmar as one of the last great sourcing markets for the sportswear industry.
In addition, the company is setting up a German factory to make its first 500 pairs of running shoes in early 2016. The facility largely will be operated by robots in order to cut labor costs and speed up delivery.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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