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It's hard to predict if this on-demand, customized apparel service will become the new normal. The store has been open for a couple months, and sells about 10 sweaters a day on busy days. And, who knows what Adidas' overhead for all this technology is? But, the idea of the 3-D scanning and projected patterns are a pretty cool concept.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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