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According to engadget, Adidas opened a pop-up shop in Berlin that gives customers a chance to customize a merino wool sweater for 200 euros ($215). Then, Adidas will knit the sweater on the spot so customers can take it home that day.
The process works like this: The customer enters a dark room where different designs and patterns are projected onto his or her chest. The customer then picks his or her favorite looks, and adjusts the pieces on a nearby touchscreen.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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