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Annual dependability is hard to come by in many products, but yearly orders are not the only way calendars positively harness repetition. “The oldest information that we have, and the most conservative information that we have, says that the calendar is looked at 2.8 times a day,” said Kilday. “In the business environment, it’s many more times than that. ... But using that as the most conservative estimate, that’s a 1,022 times that your ad gets looked at for every calendar you hand out,” he added. “And in the $2 range, that’s about five looks for a penny.”
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Michael Cornnell
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