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Sean Norris
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Typos can be costly—say, if you have to replace 8,000 misprinted bags or a stadium's worth of misspelled souvenir cups. Who knew they could be big moneymakers, too.
And for a good cause.
Remember that Florida sheriff's rug printed with "In Dog We Trust"? After receiving a number of offers on social media, Bob Gualtieri of the Pinellas County Sheriff's office decided to auction it off, with all proceeds going to Canine Estates Inc., a local animal rescue.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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