Fielding Success
5. Consider a Popular Retail Item
At every game, teams sell their merchandise to fans. Retail sales show what fans like, so the Phillies have opted to add a few popular retail items to this season's promotional schedule, including Phillie Phanatic Phun Glasses for children 14 and younger to celebrate the birthday of the team's mascot. The glasses, equipped with the Phanatic's eyebrows, eyelashes and snout, have been available at retail since March, and quickly became the No. 1 seller at the ballpark. "It kind of sells itself," he noted. "Once someone buys it and wears it and walks around, you can't miss them. It may hurt our retail sales that day because we're giving it away for free, but it'll get a bunch out there in front of people, so it'll be a cool thing."
- Companies:
- LarLu Manufacturing
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.