Fielding Success
8. Be Ready for Postseason Orders
With the All-Star break still about a month away, baseball clubs aren't thinking about playoff promotions yet. Those orders likely won't happen until the games are scheduled, which leaves little lead time. Brandreth mentioned that rally towels have become a go-to item because their turnaround time is less than a week as opposed to regular season items, which typically fall around three months. "So when you get to postseason time, you have to look at the schedule and get it all lined up as far as who is going to be the sponsor on them and how many you need to have here in the park," he said. "It's tough because you can't automatically order eight games worth because you might play two games and you're done, so it's a delicate balance."
- Companies:
- LarLu Manufacturing
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.