Getting on the Green
7 tips to put โจyou within putting โจdistance of golf โจsales success
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6. Interactivity is a Plus
Like trade shows, concerts and other live events, marketing that requires end-user participation can prove very effective. As an example, Kennedy described a promotion where if tournament participants were seen using a specific club cover by spotters at the event, they could win a prize. "It's a great way from an advertiser's standpoint to ensure that its product gets used," he said.
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