All In A Day's Work
A growing skilled labor force means increased opportunity in the workwear apparel sector
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Promo Marketing: Is there any one segment in this niche that you are seeing an uptick in?
Margaret Crow: With stronger regulations that have arisen in the past few years, there has been an increase in the demand for safety apparel for road crews, construction teams and security crews for festivals, concerts or sporting events. Requirements for a certain percentage of reflective material on safety yellow or orange garments are being requested in T-shirts (both long and short sleeve), sweatshirts, windbreakers, coats, rain gear and pants.
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- Companies:
- S&S Activewear
- SanMar Corporation
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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