All In A Day's Work
A growing skilled labor force means increased opportunity in the workwear apparel sector
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PM: Why is this a great niche to serve?
MC: Once you get a customer in this niche, they are very loyal.
BH: Most of the time, with high visibility safety apparel, it is a third piece, worn over a shirt, [making it an] additional sale.
PM: What is the must-know information when selling to this industry?
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- Companies:
- S&S Activewear
- SanMar Corporation
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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