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While I know many distributors have clients who display at trade shows, marketing effectiveness is far more than giveaway items. It's about using a product that produces measurable results. From a pure sales standpoint, products that produce measurable results are easy sellers and will win every single time over products that can't produce measurable results.
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- Companies:
- Expo Inc
- PPAI
- Reflectix Line
Michael Cornnell
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