My Best Promotion
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PM: What was the promotion's goal, and what did you do to make it happen?
RW: The goal of the promotion was to accomplish a few things. One, confirm earlier findings that viral marketing with a promotional product is possible, two, prove beyond doubt that a promotional product could produce measurable results rather than hang its hat on the "ad impression effectiveness" coat rack, and three, increase my company's scan rate, request for quotes, request for samples and decrease our cost per scan rate which are measurable advertising metrics that any company exhibiting at a trade show monitors.
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- Companies:
- Expo Inc
- PPAI
- Reflectix Line
Michael Cornnell
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