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PM: What made this a good promotion for you?
PK: I thought it was the best because it was fun—a new, cool brand with a lot of traction in the marketplace. The idea of producing a collectible was fun. And that it was custom, it was outside of the box. it wasn't a T-shirt or a bag or a pen. It was a toy, it was a collectible, etc. Also the collectible figurines were, as I said, being sold across Canada to raise money during the holiday season, and the charity of choice was Food Banks Canada. So another reason it was cool was because it's always nice when the swag we produce will in some way help others.
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Michael Cornnell
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