21 Piping-hot, Fresh-from-the-oven Sales Tips for Edible Promotions
Caution: You're about to get served.
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16. Try blind debossing as a more subtle way of including a brand in gift packaging. "Quieter" decorations like this often increased perceived value, especially on large edible gifts bundles often given as thank-yous or holiday presents.
17. Bolster sales by suggesting repeat gift programs. Tubbs mentioned a client who would send a package a month to each of its 350 retail locations to help spread awareness of an ongoing summer promotion. Each month they'd send a different flavor cookie with a targeted message, she explained. It's a great tactic for birthdays or anniversaries as well.
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- Companies:
- Fresh Beginnings
- Maple Ridge Farms
Chrissie Gruebel
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