2022 Top Suppliers: Why OneTouchPoint is Betting on Technology
As part of Print+Promo Marketing's 2022 Top Suppliers list, we asked some of the top-ranked suppliers about how they managed to continue to grow and bounce back from the pandemic, their thoughts on where the industry stands, their future plans and more.
Read on for our conversation with David Holland, CEO of OneTouchPoint, the No. 8 supplier on our list. Or, download the full Top Suppliers resource for the complete interviews, detailed stats and analysis for the Top 65, and results for our 2022 Supplier Excellence Awards.
OneTouchPoint – No. 8
2021 sales: $141.4 million
550 employees, six locations
Established in 2007
When we last connected with OneTouchPoint CEO David Holland, he expected enterprise and solution sales, along with customer-first innovations, to carry out his vision for the company. He made good on his word, launching U.Connect ‘2.0,’ a Through Channel Marketing Automation (TCMA) platform. An upgrade to the original U.Connect, the newest version “leverages a modern new interface, enabling marketing leaders to deploy their assets nationwide, empower distributed brands to easily leverage corporate-level marketing materials and campaigns, and then localize and deploy them online, offline or in-store,” Holland explains.
Building a product team, responsible for using marketing trends, competitor analysis and customer feedback to inform product development, was another area the company focused on. In addition to product alignment, OneTouchPoint refined its sales and marketing approach based on its identified vertical markets and personas, allowing it to take a more strategic 1:1 approach in solving customers’ business challenges. This multi-pronged approach expanded relationships with current clients and onboarded new brands, including a partnership with Shaquille O’Neal’s franchise “Big Chicken.”
Perhaps it’s no surprise then that OneTouchPoint upped its sales by 4% in 2021 with $141.4 million — enough to take eighth place on our Top Suppliers chart. Robust processes aside, Holland credits his team for getting them to this point.
“We say this a lot at OneTouchPoint, but our success is always because of our people, supported by our processes and continued innovation around our technology, allowing OTP to deliver best-in-class technology, services and solutions,” he says.
Future Plans: “Technology” is the theme for 2023. OneTouchPoint is planning for continuous process improvements and ongoing capital investments, driven by its product team, in new technology and offerings, based on the needs of its customers. Holland also says the company’s newest board of directors appointee, Rhonda Parouty, will use her background in cybersecurity network detection and response protocols to help OneTouchPoint strengthen its cybersecurity and data threat assessment strategy.